Leigh Kellner

Author: leighkellner

  • SEO Blogs for AskNicely

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    leighkellner
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    Customer Experience Management platform AskNicely tapped my services for a series of SEO-focused articles to capture the attention of potential customers searching for competitors in their space. Qualtrics vs. SurveyMonkey: What’s better for customer experience? Medallia vs. Qualtrics: Compare CX management platforms

  • Texas Sports Unfiltered Website

    Texas Sports Unfiltered Website

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    leighkellner
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    Texas Sports Unfiltered, a daily sports YouTube show and podcast in Austin, Texas, needed a website as bold and ostentatious as their growing brand. I designed, built, launched, and wrote copy for TSU’s new mobile- and SEO-friendly website, showcasing their hosts, sponsors, best clips, merch, and how to tune in. TSU Homepage TSU Why Listen…

  • What Citizens Want Ebook

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    As content lead at Rock Solid Technologies (acquired by Granicus), a software company in the government technology space, I surveyed 2,000+ US citizens on the accessibility of local government services and published the results in the What Citizens Want Ebook. The 22-page report helped local government employees understand exactly how their constituents want to connect,…

  • Rock Solid Customer Case Studies

    Rock Solid Customer Case Studies

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    leighkellner
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    At Rock Solid Technologies (acquired by Granicus), a software company in the government technology space, I wrote long-form customer case studies designed to move prospects through the marketing funnel. I conducted customer interviews and analyzed customer and product data to discover the tangible ways Rock Solid’s products helped customers reduce workloads and improve citizen service.…

  • Blogging for Rock Solid

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    leighkellner
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    At Rock Solid Technologies (acquired by Granicus), a software company in the government technology space, I wrote blogs and created downloadable assets on a range of topics including best practices for local government communications, thought leadership topics, customer success stories, company news, and more. Here are a few examples: Interactive Guide: 4 Steps for Creating…

  • Databook Website Copy

    Databook Website Copy

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    In March 2023, Databook simultaneously launched a new category – Strategic Relationship Management – alongside a new brand and website. I was part of the website design process and wrote copy for the entire site, including the homepage, category page, solutions pages, resources pages, company pages, and more. Solutions Page: Account Planning

  • Selling to the C-Suite Research

    Selling to the C-Suite Research

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    leighkellner
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    In enterprise software sales, C-level executives play a critical role in buying decisions. What do salespeople need to know and do to engage and successfully sell to leadership? I worked with my team at the Strategic Sales Network to design a research project that would collect qualitative and quantitative feedback from 150+ vetted executives on…

  • AskNicely Website Copy

    AskNicely Website Copy

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    leighkellner
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    AskNicely, a Customer Experience Management platform, needed to bring its website in line with its new product structure and style guide. Their goal? Clear, energetic messaging that converts. I wrote copy and contributed to layout and structure on the homepage and 5 solutions pages (collect, respond, assess, transform, and grow). Solutions Page: Grow