Category: Copywriting
-
SEO Blogs for AskNicely
Customer Experience Management platform AskNicely tapped my services for a series of SEO-focused articles to capture the attention of potential customers searching for competitors in their space. Qualtrics vs. SurveyMonkey: What’s better for customer experience? Medallia vs. Qualtrics: Compare CX management platforms
-
Texas Sports Unfiltered Website
Texas Sports Unfiltered, a daily sports YouTube show and podcast in Austin, Texas, needed a website as bold and ostentatious as their growing brand. I designed, built, launched, and wrote copy for TSU’s new mobile- and SEO-friendly website, showcasing their hosts, sponsors, best clips, merch, and how to tune in. TSU Homepage TSU Why Listen…
-
What Citizens Want Ebook
As content lead at Rock Solid Technologies (acquired by Granicus), a software company in the government technology space, I surveyed 2,000+ US citizens on the accessibility of local government services and published the results in the What Citizens Want Ebook. The 22-page report helped local government employees understand exactly how their constituents want to connect,…
-
Rock Solid Customer Case Studies
At Rock Solid Technologies (acquired by Granicus), a software company in the government technology space, I wrote long-form customer case studies designed to move prospects through the marketing funnel. I conducted customer interviews and analyzed customer and product data to discover the tangible ways Rock Solid’s products helped customers reduce workloads and improve citizen service.…
-
Blogging for Rock Solid
At Rock Solid Technologies (acquired by Granicus), a software company in the government technology space, I wrote blogs and created downloadable assets on a range of topics including best practices for local government communications, thought leadership topics, customer success stories, company news, and more. Here are a few examples: Interactive Guide: 4 Steps for Creating…
-
Databook Website Copy
In March 2023, Databook simultaneously launched a new category – Strategic Relationship Management – alongside a new brand and website. I was part of the website design process and wrote copy for the entire site, including the homepage, category page, solutions pages, resources pages, company pages, and more. Solutions Page: Account Planning
-
AskNicely Website Copy
AskNicely, a Customer Experience Management platform, needed to bring its website in line with its new product structure and style guide. Their goal? Clear, energetic messaging that converts. I wrote copy and contributed to layout and structure on the homepage and 5 solutions pages (collect, respond, assess, transform, and grow). Solutions Page: Grow
Leigh Kellner 